SQUIRREL SAVE
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As is so often the case with logo design, our initial ideas for SquirrelSave evolved considerably over the course of the project. Beginning with a very corporate look in mind, we realised that more was needed to engage with the consumer. As a result, we threw caution to the wind and developed this great little character. Dubbed 'Cedric' by the design team, he has proven to be a real hit...